"We came to Loyal seeking help with our community strategy because Sarah Judd Welch is not only respected within the field, but also someone I've discussed ideas around community with for years. She and her team bring solid advice in setting goals and initiatives and creating something unique for your company.We worked together to shape a plan of attack over a series of 4 workshops, each with a different focus, but building upon the previous discussions. We collaborated to come up with a community plan for both the short and long term, with items that we can implement today and goals and ideas we can reference in the future. We were happy to work together with Loyal to help us create a sustainable plan in approaching our community efforts and strategy." - Karen Schoellkopf, Head of Community, Justworks
As one of the very first community development agencies, Loyal has defined how great businesses put people at their center since 2012. We work at the forefront of leveraging community-driven business strategies, campaigns, programs, platforms and content to drive our clients' successes. From translating community strategy into product strategy to leading high-touch influencer onboarding for app launches, all of our work is done through the lens of community.
Loyal is a collection of digital creatives, skill-specific experts and community managers led by Sarah Judd Welch, a community designer and strategist. Prior to Loyal, Sarah worked on community with TaskRabbit, Contently, Kik and Catchafire, and in former lives, for Hillary Clinton and Goldman Sachs. She believes that community is the future of society and economy on the Internet.
This is the first of an on-going series by Loyal for American Express’ OPEN Forum.
While it may be tempting to focus on attracting new customers, you shouldn’t neglect one of your most powerful resources for future growth: your current customer base...