Loyal is a community development studio.

Process-driven and people-centric, we develop bespoke solutions for each of our clients. We've worked on community with a variety of organizations from Fortune 100s and international brands to seed-stage startups and politicians.
What we know
IT Costs 5x as much
to acquire than to keep a customer
profits can increase 95%
when increasing rentention rate by 5%
THE #1 INFLUENCER
of purchases is recommendations
word of mouth is the most
powerful marketing
community engagement can
increase revenue up to 25%
What we believe
long term value
over short term gains
The whole is greater
than the sum of its parts
small things
are big things
community makes people
happy
above all is
integrity & transparency
LOYAL
WHAT WE
know
IT Costs 5x as much
to acquire than to keep a customer
profits can increase 95%
when increasing rentention rate by 5%
THE #1 INFLUENCER
of purchases is recommendations
word of mouth is the most
powerful marketing
community engagement can
increase revenue up to 25%
WHAT WE
believe
long term value
over short term gains
The whole is greater
than the sum of its parts
small things
are big things
community makes people
happy
above all is
integrity & transparency
June 17, 2014 Community Strategy 101: Defining Membership

This is the second article in a multi-part series on community strategy. One of our favorite things at Loyal is figuring out how to deepen relationships between community members and increase engagement — whatever that might mean within a client’s context, from increasing comments and shares to contributing towards industry-wide knowledge bases. It’s easy to rattle off one, two, three, four community product features or community initiatives, yet it’s far more challenging to ensure that those points of engagement are unique and relevant to each community, well-utilized and result in tangible business return.

 

more on our blog

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