"We came to Loyal seeking help with our community strategy because Sarah Judd Welch is not only respected within the field, but also someone I've discussed ideas around community with for years. She and her team bring solid advice in setting goals and initiatives and creating something unique for your company.We worked together to shape a plan of attack over a series of 4 workshops, each with a different focus, but building upon the previous discussions. We collaborated to come up with a community plan for both the short and long term, with items that we can implement today and goals and ideas we can reference in the future. We were happy to work together with Loyal to help us create a sustainable plan in approaching our community efforts and strategy." - Karen Schoellkopf, Head of Community, Justworks
This is the second article in a multi-part series on community strategy. One of our favorite things at Loyal is figuring out how to deepen relationships between community members and increase engagement — whatever that might mean within a client’s context, from increasing comments and shares to contributing towards industry-wide knowledge bases. It’s easy to rattle off one, two, three, four community product features or community initiatives, yet it’s far more challenging to ensure that those points of engagement are unique and relevant to each community, well-utilized and result in tangible business return.